“Redefining Your Possible” is a phrase you may have heard or seen when participating in some of 3W Race’s events. The phrase is used in conjunction with the Endurance House Race Series as a way to motivate and encourage the runners, but it turns out that this phrase can take on many forms and can relate to many areas of life! This time we’ll hear how it relates to Jim Wnorowski, owner of Endurance House, and how he got involved with triathlons, opened his own triathlon store and formed a partnership with 3W Races.
Chances are, if you have been to Endurance House in Westminster you have met Jim Wnorowski. And chances are that you have been to Endurance House to pick up your packet for the Endurance House Race Series or even for the Prairie Dog Race Series.
3W Races has known Jim for a while, as he’s been the Official Run Store Sponsor of the Prairie Dog Half Series, but after 3W Races acquired four new races from Redline Running, Jim decided to take on a new sponsorship role as the Title Sponsor for these new events and thus the Endurance House Race Series was created. Jim got to help with and see the creation of the new series and participated in the Westy Half, Erie Half and Longmont Half. With three of the four events down, we await the final event, the Endurance House Turkey Day 5k and 10k in Broomfield!
Personally, I met Jim before I was a 3W employee and knew he was a great athlete, suave businessman and an all around nice guy, but recently I got a chance to sit down and talk with him one-on-one. I got to ask him a ton of questions about “redefining his possible,” how he got started industry, including his personal competitions, and what the Endurance House Race Series has meant to him.
Like many adult athletes, Jim started with track in highschool and stayed fit all throughout college. After graduation, he started training for his first marathon. “If Oprah can run a marathon, then I can do a marathon!” he remembers thinking. He joined Team in Training because he wanted to give back to the community while doing something for himself. He then later got involved in triathlons to add to his fitness in order to qualify for the Boston Marathon – which he did end up doing! Talk about “redefining his possible!” Some of his favorite racing memories come from his Boston Qualifying race and finishing his first Ironman.
Over two years ago, Jim moved to Colorado for family and decided to open up the triathlon store, Endurance House, after seeing an ad in a magazine. He liked the idea of helping people get into the sport of triathlons with a “welcoming” feel. Opening the store was one way of helping people be healthy and achieve their goals.
Along the way, Jim found 3W Races. He volunteered at the Let Freedom Run a couple years ago, before the store even opened, and met James Bettis, owner of 3W Races. The two then sat down and “interviewed” each other. To be a fly on the wall for that conversation – two forward thinking business people talking it out!
Jim wanted to get involved more in the Colorado running scene and in exchange help get his new store noticed. He says it was more than just a sponsorship. There are a ton of common goals between Endurance House and 3W and that is why it is a perfect partnership.
Fast forward to 2015: Part of being a Title Sponsor for a race series is getting to help form ideas around what you want participants to get out of their experience. Brainstorming was fun as everyone came up with common themes they wanted to see at the Endurance House Series. We had to decide what we wanted to celebrate, how we wanted to show recognition of all runners as well as the winners, and set a hometown feel while bringing together four Colorado communities: Westminster, Erie, Longmont and Broomfield. We wanted set a precedent of giving people genuine encouragement when they ran an Endurance House Race Series event.
Since the whole brainstorming team agreed on that hometown feel, I asked Jim what that meant to him. Joking, he said he moved every two years, but its wasn’t about the location in particular, it was more about the community feel. Having conversations, smiling, playing games, and just enjoying time together. To him, it was that summer day feel, hanging out and smelling BBQ in the air. Everyone on the 3W team also agreed, and that’s what we try to bring to each Endurance House Race Series event – minus the actual BBQ smell.
During the braining storming process, we decided to use the Endurance House tagline, “Redefine your possible” as the theme for the whole series. To Jim that meant wanting people to take and change their perspectives and outlooks, to believe they can achieve things that they didn’t think they could before. Whether that’s a 5k, half marathon, sprint triathlon or full Ironman, he and the 3W crew wanted to remove the word “just” from people’s views on races. It’s not “JUST a 5k”. To someone else, a 5k is the hardest goal they have set out to achieve. He wanted to see more people asking “how did that race feel?” rather than “what was your time?”
Jim recalls a moment while standing at the finish line at the Endurance House Westy Half. He saw people running as fast as they could to reach that finish line; no matter what place they were in the race. It was a competitiveness to FINISH the race, not necessarily place. And it didn’t matter what distance they just ran, every single participant earned a huge finisher’s medal! That’s what redefining your possible meant.
The partnership between Jim and 3W is a perfect example that the moto “Redefine your possible” can take on many forms from a store’s tagline, to a race series motto, to a way to live your life.
Finally, I asked Jim, “What do you hope the runners and racers get from the Endurance House Race Series?”
He answers, “I want runners to feel like they’ve accomplished a goal and that 3W Races and Endurance House has helped them achieve that by building a positive community.”
Written by Whitney Vestal, a Marketing Coordinator at 3W Races
In addition to his Title Sponsorship with 3W Races and owning the Endurance House store, he also started a Tri Team, which includes coaching services, within the store’s community. 303 Triathlon also recently interview him and you can find about the Tri Team HERE.